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Research papers

Magical mystery tour

Synaesthesia may be applied to both Alzheimer's and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience. In order to enhance...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Luigi Toiati
Company: Focus S.r.L.
June 26, 2009
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Citation

Toiati, L. (2009a, June 26). Magical mystery tour. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/magical-mystery-tour


Research papers

Touching smells, sniffing colours, tasting odours

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.In the first section, it examines the sense of smell and the human experience (sensory and social) of fragrances.The second section...

Catalogue: Fragrance 2007
Authors: Alan Branthwaite, Luigi Toiati
Company: Focus S.r.L.
November 14, 2007
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Citation

Branthwaite and Toiati (2007a, November 14). Touching smells, sniffing colours, tasting odours. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/touching-smells-sniffing-colours-tasting-odours


Research papers

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007
Author: Luigi Toiati
Company: Focus S.r.L.
November 12, 2007
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Citation

Toiati, L. (2007a, November 12). Semiotics of art. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/semiotics-of-art


Research papers

Beyond the obvious

This presentation demonstrates how a tool that is as obvious as it is indispensable in the work of the researcher for gathering insights & verbatims - has a much greater potential than its often shoddy and repetitive use which we take for...

Catalogue: Consumer Insights 2007
Author: Luigi Toiati
Company: Focus S.r.L.
May 7, 2007
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Citation

Toiati, L. (2007a, May 07). Beyond the obvious. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/beyond-the-obvious


Research papers

New frontiers for neuroscience

Synaesthesia is the branch of neuroscience that studies anomalies of perception: subjects who have a multi-coloured vision by listening to a voice, or see numbers and letters in colour, hear a sound by looking pictures, etc. The objective of this...

Catalogue: Qualitative 2006
Author: Luigi Toiati
Company: Focus S.r.L.
October 8, 2006
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Citation

Toiati, L. (2006a, October 08). New frontiers for neuroscience. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/new-frontiers-for-neuroscience


Research papers

Food for thought

This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits.Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs,...

Catalogue: Consumer Insights 2005
Authors: Hy Mariampolski, Sharon Wolf, Luigi Toiati
Companies: QualiData Research Inc., Focus S.r.L.
November 15, 2005
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Citation

Mariampolski, Wolf and Toiati (2005a, November 15). Food for thought. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/food-for-thought


Research papers

Alice through the looking glass

The author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the future.

Catalogue: Qualitative 2005
Author: Luigi Toiati
Company: Focus S.r.L.
November 13, 2005
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Citation

Toiati, L. (2005a, November 13). Alice through the looking glass. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/alice-through-the-looking-glass


Research papers

How do you call collages in Asia?

The author of this paper has applied the five movements of Tao to arrive at a 'different' knowledge of the world of collages, by constructing an interpretative grid and observing how collages could turn into a real process of reasoning, and not...

Catalogue: Asia Pacific 2002
Author: Luigi Toiati
Company: Focus S.r.L.
December 1, 2002
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Citation

Toiati, L. (2002a, December 01). How do you call collages in Asia? . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/how-do-you-call-collages-in-asia-


Research papers

Ma'am, the colours are served

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Luigi Toiati
Company: Focus S.r.L.
November 10, 2002
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Citation

Toiati, L. (2002a, November 10). Ma'am, the colours are served. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/ma-am-the-colours-are-served