Beyond the obvious

Date of publication: May 7, 2007

Company: Focus S.r.L.

Author: Luigi Toiati

Abstract:

This presentation demonstrates how a tool that is as obvious as it is indispensable in the work of the researcher for gathering insights & verbatims - has a much greater potential than its often shoddy and repetitive use which we take for granted. This potential derives from making verbatims 'come alive' using anthropological and ethno-logical observations, supported by audiovisuals and semiotic and linguistic analysis.

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