Magical mystery tour

Date of publication: June 26, 2009

Company: Focus S.r.L.

Author: Luigi Toiati


Synaesthesia may be applied to both Alzheimer's and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience. In order to enhance the use of fragrances on dementia but in market research as well! it is a series of essences could be developed to be used therapeutically, both in Aromatherapy and for synaesthetic application. Fragrances help as much in reconstructing emotionally important memories as in establishing connections with other sensorial modalities contributing to and processing a structured language, not delirious and relaxing the tone of the mood by soothing anxiety.

Luigi Toiati


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