Abstract:
Synaesthesia may be applied to both Alzheimer's and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience. In order to enhance the use of fragrances on dementia but in market research as well! it is a series of essences could be developed to be used therapeutically, both in Aromatherapy and for synaesthetic application. Fragrances help as much in reconstructing emotionally important memories as in establishing connections with other sensorial modalities contributing to and processing a structured language, not delirious and relaxing the tone of the mood by soothing anxiety.
This could also be of interest:
Research Papers
Mystery shopping
Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Jon Armstrong, Carole Arvanitis
 
May 1, 1996
Research Papers
Mystery shopper research
Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
June 15, 1991
Research Reports
Mystery shopping studies (Spanish)
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
 
June 15, 2015
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)