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Research papers

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robert Adams, Mark R. C. Lovell
June 15, 1973
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Citation

Adams and Lovell (1973a, June 15). Promise nipped in the bud. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/promise-nipped-in-the-bud


Research papers

The distributor: Partner or customer? (French)

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
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Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer? (French). ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-french-


Research papers

Advertising and promotional policy and research on its effectiveness

This talk is not meant merely for scientific research people, but rather for planners In marketing and in publicity. It shows the development of an advertising and promotional policy for a newspaper and what part market research plays in it. The...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Basilio Riesco
June 15, 1972
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Citation

Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/advertising-and-promotional-policy-and-research-on-its-effectiveness--895


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
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Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper


Research papers

The distributor: Partner or customer?

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
×

Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer?. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-


Research papers

Some comments

Comments about the contents of the Seminar "Below-the-line activities".

Catalogue: Seminar 1971: Below-The-Line Activities
Author: M. Matthews
June 15, 1971
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Citation

Matthews, M. (1971a, June 15). Some comments . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/some-comments-


Research papers

Panel observation on three specific forms of brand promotion

There is a logical correlation between growing indifference to brands on the consumers' part and the increase in such "below the line activities" generated by producers. One sometimes wonders whether these activities are aimed at the consumer or at...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Coen C. J. de Koning
June 15, 1971
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Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-


Research papers

Report-back from working group IV

There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
June 15, 1971
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Citation

Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv


Research papers

A recent in-store experiment for pre-testing promotions

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: R. Chib
Company: Gallup International Association
June 15, 1971
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Citation

Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-