Abstract:
Comments about the contents of the Seminar "Below-the-line activities".
Research Papers
An outline of below-the-line
Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
 
May 19, 1971
Research Papers
The application of panel analysis to marketing activity
Catalogue: Seminar 1972: Panels
Author: Brian C. Pymont
 
June 15, 1972
Research Papers
Towards the elimination of risk from investment in new products
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen
 
September 1, 1976
