Resources Library by ANA

The technological breakthrough in social science

To estimate costs and benefits and thus provide a rational basis for decision, social policy research must forecast the responses of target populations to particular social policies and programs. Costs are mostly a function of unit costs multiplied...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Clark C. Abt

December 1, 1978

What people say...

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all...

Catalogue: Seminar 1977: Social Research

Author: Alain Kling

December 1, 1977

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research

Authors: Pamela Mills, Elizabeth H. Taylor

Company: KANTAR TNS Malaysia

December 1, 1977

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Gábor Hoványi

August 28, 1977

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and...

Catalogue: Seminar 1977: Travel And Tourism

Authors: Dawn Mitchell, Len J. Marchant

June 15, 1977

Models and machines

This paper attempts to describe an interactive model of a different kind, i.e. Interactive between technicians and practical, operational personnel, "practitioners". The model is exemplified in terms of a forecast model for consumption by households...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gunnar Ekman

June 15, 1977

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism

Author: Hanspeter Schmidhauser

June 15, 1977

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Philip J. Brown

March 1, 1977

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

December 1, 1976