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Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Travel And Tourism

Authors: Dawn Mitchell, Len J. Marchant

Abstract:

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and their application to the tourism market. Finally, we discuss some European experimental research of our own and examine two questions: 1. How reliable a predictor is such segmentation? and 2. How actionable is it?

Dawn Mitchell

Author

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Len J. Marchant

Author

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Travel experience segmentation as a predictor of holiday behaviour

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Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour


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Sampson, P. (1971a, June 15). Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour


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Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved September 29, 2025, from


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Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation