Back

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Travel And Tourism

Authors: Dawn Mitchell, Len J. Marchant

Abstract:

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and their application to the tourism market. Finally, we discuss some European experimental research of our own and examine two questions: 1. How reliable a predictor is such segmentation? and 2. How actionable is it?

Dawn Mitchell

Author

This is a long description of some author details.

Len J. Marchant

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Travel experience segmentation as a predictor of holiday behaviour

Catalogue: Seminar 1977: Travel And Tourism

Author: Hanspeter Schmidhauser

 

June 15, 1977

×

Citation

Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour


Research Papers

Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Peter Sampson

 

June 15, 1971

×

Citation

Sampson, P. (1971a, June 15). Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour


Research Papers

The attitude-behaviour relation

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Stephan Götze

 

June 15, 1991

×

Citation

Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation