Resources Library by ANA

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Alfred E. Bronner, Robert De Hoog

Company: Veldkamp Marktonderzoek

June 15, 1976

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: David Lowe-Watson

August 1, 1975

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling

Author: Jagdish N. Sheth

June 1, 1975

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling

Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Company: Philips International

June 1, 1975

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: William Arthur Dunning

December 4, 1974

Consumer behaviour prediction and the modelling approach

In this paper, traditional methods used by market researchers to predict consumer behaviour are criticised and the argument put forward that a formal modelling approach is the only way that reliable predictions can be made. Such an approach may...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Peter Sampson

September 1, 1974

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 3, 1974