You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Profiling.
ANA has found 33 results for you, in 158 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Videos
×

Citation

Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/project-affluent


Research papers

The real why and the hidden who

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who


Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
×

Citation

Raben, Bretcha, Puleston and Graves (2019a, September 08). Ceremony: Congress 2019 Best Paper Award Winner. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/congress-2019-best-paper-award


Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ana Maria Moreno, Rodrigo Salgado
November 11, 2018
×

Citation

Moreno and Salgado (2018a, November 11). The magical body mirror. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-magical-body-mirror


Research papers

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado
November 11, 2018
×

Citation

Salgado-Montejo, Moreno, Salgado, Greiffenstein and Alvarado (2018a, November 11). The magical body mirror. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-magical-body-mirror-9491


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
×

Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
×

Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Videos
×

Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-