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Research papers

Selection of global target markets

As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas
September 1, 1972
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Citation

Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/selection-of-global-target-markets


Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch


Research papers

The use of management information in media advertising

The paper sets out to examine the function of advertising for a retail organisation; the need to select the correct target audience at whom to direct it; the criteria for media selection; the creative approach and the subsequent measurement of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Hawthorne
April 1, 1974
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Citation

Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising


Research papers

Individual victims of crime as objects for social research

Implementing social indicators is a new approach to estimate the well-being of a population. One of the focal concerns is the public security and administration of justice. The number of reported crimes is declining in Denmark more people are afraid...

Catalogue: Seminar 1977: Social Research
Author: Ole Ejnar Andersen
December 1, 1977
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Citation

Andersen, O. (1977a, December 01). Individual victims of crime as objects for social research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/individual-victims-of-crime-as-objects-for-social-research


Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
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Citation

Lulay, W. (1998a, September 01). Business-to-business research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/business-to-business-research


Research papers

Targeting doctors in the Middle East - Is it just a mirage?

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Jim Ryan
February 23, 2003
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Citation

Ryan, J. (2003a, February 23). Targeting doctors in the Middle East - Is it just a mirage?. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/targeting-doctors-in-the-middle-east---is-it-just-a-mirage-


Research papers

GPS - Generating Perfume Sparkles by Global Positioning System

This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Patrick Duquesne, Frédéric Miedzinski
March 16, 2003
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Citation

Duquesne and Miedzinski (2003a, March 16). GPS - Generating Perfume Sparkles by Global Positioning System. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/gps---generating-perfume-sparkles-by-global-positioning-system


Research papers

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Idil Cakim
February 1, 2004
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Citation

Cakim, I. (2004a, February 01). Spotting online influentials among business audiences. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/spotting-online-influentials-among-business-audiences


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children