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Research papers

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
June 15, 1977

Case studies

Strategies for management use and system survival for marketing information systems

This paper describes the evolution from a longitudinal consumer panel to the planned development of an integrated Marketing Management Information System. AT&T's ten years experience with centrally developed marketing information systems is...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth
June 15, 1977

Research papers

BASIS

The mnemonic BASIS stands for Bottlers’ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: H. W. Stahel
Company: The Coca-Cola Company
February 2, 1977

Research papers

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Wil J. Botman, R. H. Da Silva
June 15, 1977

Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977

Research papers

Input/output models

This paper describes structure and result of the model M*I*C*I*0 (Modello Industria Chimica Input Output) prepared in order to: 1) determine a valid correlation between the development of the national economy and that one of the chemical industry; 2)...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: C. Trabucchi, G. F. Corazza, S. Ghiringhelli
June 15, 1977

Research papers

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Erik Johnsen
June 15, 1977

Research papers

Models and machines

This paper attempts to describe an interactive model of a different kind, i.e. Interactive between technicians and practical, operational personnel, "practitioners". The model is exemplified in terms of a forecast model for consumption by households...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gunnar Ekman
June 15, 1977

Research papers

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
June 15, 1977