Marketing information system as a form of integration of industry and distribution in planned socialistic economy

Date of publication: February 2, 1977

Author: M. Jerczynska

Abstract:

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as well as the informational structure of system. Because one of the principles says that MIS can exist only with the support of automated data processing techniques, the basic organizational-technical conditions of its activity are presented here too.

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