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Research papers

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...
Author: Tanja Hackenbruch
Company: GfK
May 7, 2009
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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


Research papers

Single source multimedia audience measurement

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It...

Catalogue: WM3 2009: Change Is In The Air...
Author: Giorgio Licastro
Company: GfK
May 7, 2009
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Citation

Licastro, G. (2009a, May 07). Single source multimedia audience measurement. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/single-source-multimedia-audience-measurement


Research papers

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn
Companies: Stichting Kijkonderzoek (SKO), GfK
May 7, 2009
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Citation

de Vos, Irazoqui, Nikkel and Hoogendoorn (2009a, May 07). How reliable is my audience?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-reliable-is-my-audience-


Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
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Citation

Jiu and Landeck (2009a, April 07). Acting global and thinking local. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/acting-global-and-thinking-local


Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world


Research papers

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008
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Citation

Garland and Van Walwyk (2008a, October 24). Turning the super tanker. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/turning-the-super-tanker


Research papers

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers
Authors: Jonathan Wibberley, Phyllis MacFarlane
Company: GfK
September 26, 2008
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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research


Research papers

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008
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Citation

Lathigra, Makepeace and Sood (2008a, September 26). Flood warning. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/flood-warning


Research papers

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
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Citation

Chiarelli, N. (2008a, September 26). Megacities as the new frontiers. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/megacities-as-the-new-frontiers