Megacities as the new frontiers

Date of publication: September 26, 2008

Company: GfK

Author: Nick Chiarelli

Abstract:

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a situation can imply. How are people coping with these challenges? How are they maximising the opportunities that Megacities offer? What is life like in the melting pot both for those moving in, and for those already there? And what of the future? Demographers agree that the world's biggest cities of twenty or fifty years from now will be quite different from those of today - Isn't it possible that many of the future solutions dealing with life among tens of millions will come from such cities rather than the traditional sources of creative product development.

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