Resources Library by ANA

Reading between the lines

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascertain which of a range of fragrances is the best for...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Robert N. Cockcroft

March 16, 2003

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Virtual concept testing for the fragrance industry

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Daniel Coates, Ian Lyle

March 16, 2003

The underestimated power of implicit fragrance perception

This paper outlines a theory of implicit fragrance perception based on major findings of current and ongoing psychological research) and built on earlier theories of perception, learning, and olfaction, but which also contains personal and perhaps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: J. Stephan Jellinek

March 16, 2003

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Frank H. Winter, David W. Ingersoll

March 16, 2003

Cognitive and emotional influences on fragrance experience

Fragrance experience is the product of the sensory properties of fragrance materials and the psychological processes involved in perception, memory and emotion. This paper provides an overview of experimental research that has examined the role of...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pamela Dalton

March 16, 2003

To sniff or not to sniff?

This paper is intended primarily as a discussion-opener and as such takes a fresh look at the fragrance industry's use of sniff testing as a means of evaluating fragrances among consumers, examines the place of this methodology within product testing...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Dydiane Goodman, Ivor Shalofsky

March 16, 2003

Fragrances with real impact

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women's prestige perfumes in order to make consumers reach out for that specific product. The study reveals the role of 'liking' as well as the specific...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pieter Aarts

March 16, 2003

Asking smarter questions

This paper reviews those processes that were particularly successful in developing a broader strategic role for research in product design. Along the way, the authors succeeded in getting more from respondents, which resulted in more meaningful...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Philip Wolf

March 16, 2003