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Virtual concept testing for the fragrance industry

Date of publication: March 16, 2003

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Daniel Coates, Ian Lyle

Abstract:

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Daniel Coates

Author

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Ian Lyle

Author

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Citation

Coates and Lyle (2003a, March 16). Virtual concept testing for the fragrance industry . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/where-does-fragrance-fit-into-the-product-concept-