The underestimated power of implicit fragrance perception

Date of publication: March 16, 2003

Abstract:

This paper outlines a theory of implicit fragrance perception based on major findings of current and ongoing psychological research) and built on earlier theories of perception, learning, and olfaction, but which also contains personal and perhaps speculative insights. The paper then points out implications of this theory for the development and advertising of fragrant functional products and for consumer research on such products.

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