Resources Library by ANA

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Bouke Walstra, Piet L. C. Nelissen

June 15, 1992

Both sides of the coin

The number of women with a paid job in the Netherlands is growing rapidly. Of course, having a job has implications on the amount of money, time and contacts one has. But the list of topics that are affected is much larger.To study what implications...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Barbara Prassek, Judith E. J. Bloks

Company: NIPO

June 15, 1991

Multi media effects: Synergy between television, tv magazine and newspaper ads?

In September 1989 a short but heavy multimedia campaign was started to increase the knowledge in the Netherlands of the new tax laws that will influence everybody's life as from the first of January 1990. A small brochure was inserted in all TV...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Leendert van Meerem

June 15, 1990

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Truze M. Lodder, Jozsi Toth

Company: Motivaction International B.V.

June 15, 1990

Old is gold: But who is old?

The paper is divided in two parts. The first part discusses the demographic, economic and cultural aspects that stand behind the growing importance of elderly people as consumers of goods and services. Elderly people are not a homogeneous lot. The...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Gabriele Morello

June 15, 1989

Scanning scanning opportunities

This paper discusses some implications of the on-going adoption of scanning for marketing management and marketing research. Attention is given to the use of scanning data for decision support in marketing. This issue is examined empirically using...

Catalogue: ESOMAR Congress 1988

Authors: Frans W. Plat, Peter S.H. Leeflang

September 1, 1988

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research

Author: Harold de Bock

Company: Burke, Inc.

June 15, 1988

Developing a new instrument for quantitative research into financial services

This paper describes the application of a new technique for data-collecting in the field of quantitative research into financial services. Researchers know that quantitative research into financial services mostly creates relatively more fieldwork...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Theo Hess, Ted Vonk

Company: NIPO

June 15, 1988

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Filip van Dijk, Leendert van Meerem

November 25, 1987