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Research papers

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Jean-Nöel Kapferer, Gilles Laurent
September 1, 1980
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Citation

Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-early-triers-innovators-


Research papers

Children and marketing

One result of the conference was the formulation of a research program containing some specified goals. We shall return to this, but first of all we would like to introduce a number of considerations voiced at the conference. Now, the participants...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Paul Kruger Andersen, Kurt Pedersen
August 1, 1980
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Citation

Andersen and Pedersen (1980a, August 01). Children and marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-and-marketing-2044


Research reports

Qualitative research on two new count-lines

Rowntree Mackintosh has developed two potentialcountlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.The objectives of this research were:1. To obtain consumer responses to the banana barand orange bar as new product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1980
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Citation

, C. (1980a, July 01). Qualitative research on two new count-lines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines


Research papers

Consumer satisfaction as a social indicator

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Yves Evrard
June 18, 1980
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Citation

Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-social-indicator


Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980
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Citation

Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-


Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980
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Citation

Hanna, M. (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-of-working-group-2037


Research papers

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Karel C. P. Slootman, Andrew Robert McIntosh
June 18, 1980
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Citation

Slootman and McIntosh (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-of-working-group


Research papers

National dwelling and housing survey

This paper sets a series of large scale Housing surveys commissioned by the Department of the Environment (DOE) between 1977-1979 against the background of a developing national housing policy. It focusses on the particular character and role of the...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Anthony Eastaugh, P. R. Swallow
June 18, 1980
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Citation

Eastaugh and Swallow (1980a, June 18). National dwelling and housing survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/national-dwelling-and-housing-survey