Qualitative research on two new count-lines
Rowntree Mackintosh has developed two potential countlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.
The objectives of this research were:
1. To obtain consumer responses to the banana bar and orange bar as new product possibilities, covering the normal research checklist for new confectionary products;
2. To explore: Possible concepts for the products and potential areas for the development of future countlines.
- This could also be of interest