Qualitative research on two new count-lines
Abstract:
Rowntree Mackintosh has developed two potential countlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.
The objectives of this research were:
1. To obtain consumer responses to the banana bar and orange bar as new product possibilities, covering the normal research checklist for new confectionary products;
2. To explore: Possible concepts for the products and potential areas for the development of future countlines.
This could also be of interest:
Research Reports
Qualitative research on four new count lines
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
Research Reports
Qualitative research into potential Rowntree Mackintosh count-lines
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975
Research Reports
Research report on two new countlines
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
