Qualitative research on two new count-lines

Date of publication: July 1, 1980


Rowntree Mackintosh has developed two potential countlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.

The objectives of this research were:

1. To obtain consumer responses to the banana bar and orange bar as new product possibilities, covering the normal research checklist for new confectionary products;

2. To explore: Possible concepts for the products and potential areas for the development of future countlines. 

CRAM/Peter Cooper Archive


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