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Research papers

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jan Willem Bol
June 15, 1987
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Citation

Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/using-continuous-consumer-panels-for-established-brand-advertising-strategy-testing


Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986
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Citation

Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-


Research papers

The evolution of management

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management


Research papers

The evolution of management (French)

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management (French). ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management-french-


Research papers

Competitor analysis

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Stewart Fairbairn
February 27, 1985
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Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/competitor-analysis-


Research papers

Assessing the competition

Companies compete against each other in a complex struggle for customers, capital, and organisational resources. The ultimate objective is to achieve and maintain the coveted status of "industry leader". The basic goal is survival. In this continuous...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William L. Sammon
February 27, 1985
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Citation

Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/assessing-the-competition


Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983
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Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-


Research papers

A platform for strategic decisions within the computer industry in sweden

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Bö Bäckman
June 15, 1983
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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/a-platform-for-strategic-decisions-within-the-computer-industry-in-sweden


Research papers

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
June 15, 1983
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Citation

Nicosia, F. M. (1983a, June 15). Technology, the family, and consumer behavior. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/technology-the-family-and-consumer-behavior