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Competitor analysis

Date of publication: February 27, 1985

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Stewart Fairbairn

Abstract:

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to achieve a position where a more complete strategic overview of the market may be gained.

Stewart Fairbairn

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Case Studies

In-depth pharmaceutical competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: William Hall

 

February 27, 1985

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Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research Papers

Pharmaceutical industry competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

 

February 27, 1985

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Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-


Research Papers

Competitor analysis in defence of a brand leader

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

 

February 27, 1985

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Citation

Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader


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Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader