Back

Competitor analysis

Date of publication: February 27, 1985

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Stewart Fairbairn

Abstract:

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to achieve a position where a more complete strategic overview of the market may be gained.

Stewart Fairbairn

Author

This is a long description of some author details.

This could also be of interest:

Case Studies

In-depth pharmaceutical competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: William Hall

 

February 27, 1985

×

Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research Papers

Pharmaceutical industry competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

 

February 27, 1985

×

Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-


Research Papers

Competitor analysis in defence of a brand leader

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

 

February 27, 1985

×

Citation

Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader