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A platform for strategic decisions within the computer industry in sweden

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Bö Bäckman

Abstract:

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability to meet the demands of the market; • Penetration of information: - what communication strategies the different companies have.

Bö Bäckman

Author

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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-platform-for-strategic-decisions-within-the-computer-industry-in-sweden