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A platform for strategic decisions within the computer industry in sweden

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Bö Bäckman

Abstract:

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability to meet the demands of the market; • Penetration of information: - what communication strategies the different companies have.

Bö Bäckman

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Sweden

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

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Sahlberg and Källeskog (1989a, September 15). Sweden. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/sweden


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Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Göran Hyttfors

 

February 1, 1985

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Hyttfors, G. (1985a, February 01). The savings banks card in Sweden . ANA - ESOMAR. Retrieved June 23, 2025, from


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The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Richard S. Halpern

Company: The Coca-Cola Company

August 23, 1981

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Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning