A platform for strategic decisions within the computer industry in sweden

Date of publication: June 15, 1983

Abstract:

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability to meet the demands of the market; • Penetration of information: - what communication strategies the different companies have.

Bö Bäckman

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Research Papers

Sweden

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

Research Papers

Research Papers

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