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Research reports

Project Waiter

The objectives of the research were: 1. To evaluate responses to the initial andthen the revised Advertising and Packapproaches for the product;2. To obtain reactions to the wafer product,and to make comparisons with the biscuitalternative.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/project-waiter


Research reports

Qualitative research into Natwest press advertising

A series of advertisements for the press side ofthe 1979-80 NatWest personal sector campaign hasbeen developed, with the theme:"You 'll find we're only human". This campaign aims to take account of the worriesyoung unbanked people tend to have about...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Qualitative research into Natwest press advertising. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-natwest-press-advertising


Research reports

Multiflex commercial pretest

The Prudential is planning to run a commercialfeaturing the new 'Multiflex' policy in a two weekburst at the end of September.The objective of the commercial is to create adegree of interest in the policy among the targetgroup whichcan then be taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/multiflex-commercial-pretest


Research reports

Rolo advertising research

A new commercial 'Cinema' has been produced forRolo. This research was designed to assess the reactions ofthe target audience to the advertising 'Cinema' covering specifically:1. Does the film communicate that Rolo is funand affectionate, for sharing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Rolo advertising research . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/rolo-advertising-research-


Research reports

Qualitative research into British rail Transpennine advertising

It is understood that in the light of productimprovements (train frequency, timing and rollingstock) in the Pennine rail routes, the Transpennineroute is to be relaunched via press advertising.The proposed central feature of the advertisingis the "Up...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Qualitative research into British rail Transpennine advertising. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-transpennine-advertising


Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
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Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research papers

The market map

In the paper I will describe the theories behind and the techniques of the market map, but the presentation of the technique (simple as it is) is not in itself the reason for writing this paper. The interesting point is that the market map is based...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Are Kvaerk
June 1, 1978
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Citation

Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-market-map


Research reports

Research report on consumer reactions to the National Giro Bank

In March 1977 a test campaign was launched in the GranadaTV area using the local press, local radio, regional editionsof national dailies and television. The objectives of the campaign were: 1. To establish the identity of 'National Giro Bank'with an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank