Rolo advertising research
A new commercial 'Cinema' has been produced for Rolo. This research was designed to assess the reactions of the target audience to the advertising 'Cinema' covering specifically:
1. Does the film communicate that Rolo is fun and affectionate, for sharing yet so delicious that people are reluctant to share it - especially the last Rolo in the pack;
2. Whether the action and logic of the story are understood;
3. What are the reactions to the characters?;
4. Whether the concept of "love" is invested with such emotional significance as to make the central proposition of the commercial preposterous.
- This could also be of interest