Abstract:
A series of advertisements for the press side of the 1979-80 NatWest personal sector campaign has been developed, with the theme: "You 'll find we're only human". This campaign aims to take account of the worries young unbanked people tend to have about banks and, through a touch of humor, turn them to NatWest's advantage. Responses to this new press campaign were tested through research. Respondents' comprehension of the advertisement was checked, and the relevance of communication with their feelings about banks.
Research Reports
Qualitative research into Natwest press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1979
Research Reports
Farming research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
Research Reports
Young peoples' attitudes towards press advertising for the Midland Bank Ltd
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1979
