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Project Waiter

Date of publication: August 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research were:

1. To evaluate responses to the initial and then the revised Advertising and Pack approaches for the product;

2. To obtain reactions to the wafer product, and to make comparisons with the biscuit alternative.

CRAM/Peter Cooper Archive

Author

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Research Papers

Pop art project

Catalogue: Qualitative 2006

Authors: Andréa Lima, Paula Luz, Richard Nelson

 

October 8, 2006

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Citation

Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pop-art-project


Research Papers

Project Apollo: Consumer-centric insights

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

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Citation

Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/project-apollo-consumer-centric-insights


Research Papers

Project redemption

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Clive R. Boddy

 

November 1, 1996

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Citation

Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/project-redemption-


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Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/project-redemption-