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Project Waiter

Date of publication: August 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research were:

1. To evaluate responses to the initial and then the revised Advertising and Pack approaches for the product;

2. To obtain reactions to the wafer product, and to make comparisons with the biscuit alternative.

CRAM/Peter Cooper Archive

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Project Carnation

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

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Authors: Andréa Lima, Paula Luz, Richard Nelson

 

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Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved April 19, 2024, from


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Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/pop-art-project