Abstract:
The objectives of the research were:
1. To evaluate responses to the initial and then the revised Advertising and Pack approaches for the product;
2. To obtain reactions to the wafer product, and to make comparisons with the biscuit alternative.
This could also be of interest:
Research Reports
Project Carnation
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1971
Research Reports
Project Venus
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1973
Research Papers
Pop art project
Catalogue: Qualitative 2006
Authors: Andréa Lima, Paula Luz, Richard Nelson
 
October 8, 2006
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