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Research papers
Cross-linking the quality expectations of the customer to quality control measures on the factory floor
This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Alfons-Pierre Ameel
September 8, 1991
Research papers
1992
This paper takes a detailed look at the financial services industry in Europe, with particular reference to the position in the U.K. First we set the scene with a description of where the industry has come from, where it is now and the opportunities...
Catalogue: ESOMAR Congress 1989
Authors: Stephen Bairfelt, Erik de Kort
August 15, 1989
Research papers
The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network
The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...
Catalogue: Seminar 1988: Research For Financial Services
Author: Jean Quatresooz
June 15, 1988
Research papers
Usefulness and future of syndicated/standard services in the business-to-business research field
The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...
Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988
Research papers
A new approach to international fragrance research
This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions...
Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jane Bigham
June 15, 1988
Research papers
Circumventing babel
This paper outlines some of the problems which can be experienced in co-ordinating, analysing and interpreting international qualitative data. Our thesis is that good research and actionable recommendations cannot be achieved without a full...
Catalogue: Seminar 1988: International Marketing Reserarch
Author: Anne Ward
June 15, 1988
Research papers
The measurement of perception and motivation
This paper discusses the measurement of perception and motivation, concentrating on two techniques used for this measurement task. Factor analysis has traditionally been used for the measurement of perception and motivation, while correspondence...
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: John Rice
October 26, 1987
Research papers
