Resources Library by ANA

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Axel Tenbusch

Company: Nielsen

June 15, 1998

Linking brand imagery with preference

This paper discusses the relevance of brand image measurement to the current marketing role, and the importance of perfecting suitable measures and analysis procedures for different markets. It is argued that many of the conventional approaches can...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Rory P. Morgan

June 15, 1998

From Rugrats to Spice Girls

This paper traces the history of characters up to the mid-nineteenth century, and thereafter through five ages of character development. Research is described that regularly plots the popularity of characters among children over a number of years....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Carrick James

October 22, 1997

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium

Authors: Lynne Robinson, Tony Twyman, Tony Wearn

June 15, 1997

Radio audience measurement

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...

Catalogue: 2nd Radio Research Symposium

Author: Steve Wilcox

June 15, 1997

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium

Author: Matthias Steinmann

June 15, 1997

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium

Author: Hana Friedlaenderová

June 15, 1997

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Klaus Brüne, Michael Enzenauer

Company: Nielsen

February 1, 1997

Advertising effect modelling

Measuring and modelling advertising effectiveness have attracted considerable attention from researchers and practitioners. This paper presents development, testing and applications of a new market model for advertising effect. It represents an...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Lars Grønholdt

November 11, 1996