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Research papers
If 'We' not 'I'...Then what?
Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...
Catalogue: Congress 2007: Excellence
Author: Mark Earls
September 19, 2007
Research papers
Web 2.0 and beyond
Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This necessarily creates information overload, much of it useless to corporations, thus obscuring highly valuable bits and...
Catalogue: Congress 2007: Excellence
Authors: Marc Drüner, Werner Remmele
September 19, 2007
Research papers
The case of the elusive insight
Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...
Catalogue: Consumer Insights 2007
Authors: Achala Srivatsa, Shashikala Raj
Company: Nielsen
May 7, 2007
Research papers
Connecting with people in a fragmenting world
This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...
Catalogue: Asia Pacific 2007
Author: Murray Campbell
Company: KANTAR TNS Malaysia
March 12, 2007
Research papers
Research in popular culture
The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...
Catalogue: Asia Pacific 2007
Authors: John Sergeant, James Lane
March 12, 2007
Research papers
Catch them young...and watch them growâ¦
This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...
Catalogue: Asia Pacific 2007
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
March 12, 2007
Research papers
DoQu-dramas!
This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...
Catalogue: Qualitative 2006
Authors: Caz Tebbutt Dennis, Radhecka Roy
Company: Tebbutt Research
October 8, 2006
Research papers
