Research in popular culture

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007


The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public. This paper explores the image of market and social research portrayed in film, television, poetry, cartoons and literature. This has an effect on the quality and orientation of entrants to our profession and further, affects the social acceptability of research as a career, impacting our ability to retain talented people.

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