Resources Library by ANA

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Roberta M. McConochie, James D. Peacock

Company: Nielsen

June 15, 1992

Marketing effectiveness studies

Eleven separate research studies, covering as many marketing places, were conducted to determine which marketing communications tools are most useful in providing information about products and services specified by managers who have purchasing...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: David P. Forsyth

June 15, 1991

All's well that smells well?

Advanced production technologies have contributed to a high quality standard for most branded consumer goods - e.g. detergents. This generally high standard inevitably leads to a high degree of perceived similarity in blind product tests - pure...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Haas-Wiili Schroif

June 15, 1991

From media exposure to spot ratings

Up to now, the evaluation of media plans as part of an advertising strategy has only been possible at the level of the communication medium. For the medium television, supplementary data concerning the advertising medium, i.e. the spot ratings, are...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Karl Zimmer

June 15, 1991

Characteristics of a successful retailer

This lecture is about successful retailers, we can also speak of lesser successful retailers. GfK has chosen to research diverse structures in the electrical retail trade to make a difference between successful and less successful valid. The best...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Bert Groot-Enzerink

Company: GfK

June 15, 1989

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services . Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Nesta Morris, Pat van der Reis

September 1, 1980

TV show loyalty in Finland

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Heikki J. Kasari

June 15, 1980

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development

Authors: Edvard Konrad, Miro Kline

October 1, 1979

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Colin Day, Chris Friend, John Clemens

August 28, 1977