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Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-


Case studies

Choosing among alternative promotions

To improve the situation of a brand on the market, at least two types of promotion may be contemplated: delivering a coupon at home, and delivering a sample at home . The cost of each promotion can easily be estimated. Unfortunately, the profit of...

Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
June 15, 1972
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Citation

DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/choosing-among-alternative-promotions


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
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Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

Which way should we go?

The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: A. I. Jowett
May 3, 1971
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Citation

Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/which-way-should-we-go-


Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Folke Larsson
November 1, 1969
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Citation

Larsson, F. (1969a, November 01). Cooperation between manufacturers and distributors in order to increase sales efficiency. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cooperation-between-manufacturers-and-distributors-in-order-to-increase-sales-efficiency


Research papers

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Edoarda Sanna Della Porta
November 1, 1969
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Citation

Sanna Della Porta, E. (1969a, November 01). How marketing research can increase the efficiency of retail distribution. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-marketing-research-can-increase-the-efficiency-of-retail-distribution


Research papers

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: P. H. Perrot-Desnoixs
November 1, 1968
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Citation

Perrot-Desnoixs, P. H. (1968a, November 01). Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/investigation-as-to-the-extent-to-which-operational-research-can-be-used-to-assist-in-the-choice-of-different-distribution-channels-with-a-view-to-improve-profitability


Research papers

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comment-on-session-i