Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

Date of publication: November 1, 1968


During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

P. H. Perrot-Desnoixs


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF