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Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: P. H. Perrot-Desnoixs

Abstract:

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

P. H. Perrot-Desnoixs

Author

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Citation

Perrot-Desnoixs, P. H. (1968a, November 01). Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability. ANA - ESOMAR. Retrieved July 26, 2024, from


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