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Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: P. H. Perrot-Desnoixs

Abstract:

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

P. H. Perrot-Desnoixs

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Research Papers

How operational research can be used in deciding which models of a product are to be made

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Raoul Laffy

 

June 15, 1959

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Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made


Research Papers

To be or not to be durable

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Nico van der Zanden

Company: Philips International

June 15, 1992

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Citation

van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/to-be-or-not-to-be-durable


Research Papers

How operational research can be used in deciding which models of a product are to be made (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Raoul Laffy

 

June 15, 1959

×

Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made-french-


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Citation

Perrot-Desnoixs, P. H. (1968a, November 01). Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made-french-