Resources Library by ANA

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Adriana Rocha, Laura Pellerano Berga

June 15, 2015

Social media disruption

This session will present the key risks and opportunities social media represents to the research industry at large. Key points to be addressed during this session include:-The current state of social media in the MENA region stats &...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Fadl Al Tarzi

June 15, 2015

Political buzz

The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day. Very little proven research has been conducted utilizing...

Catalogue: Webinars 2015

Authors: Wale Omiyale, Pete Cape

June 15, 2015

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights

Author: Federico Barallobre

June 15, 2015

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?

Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann

September 10, 2014

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?

Authors: Vanessa Oshima, Tobias Wacker

September 10, 2014

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?

Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann

June 15, 2014

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Alex Johnston, Julie Knox

Company: Jigsaw Research

June 15, 2014

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?

Authors: Vanessa Oshima, Tobias Wacker

June 15, 2014