Abstract:

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing the power of social collaboration with its viewers, brand fans and followers. By combining gamification with interactive surveys, online discussions and fun activities within a social community, HBO's Research team has created a rich space where members can talk to each other, and to HBO, so we can truly listen and learn.