Resources Library by ANA

Research World (February 2010)

This issue presents a 360 view of the market research industry – from the outside looking in.

Catalogue: Research World 2010

Author: ESOMAR B.V.

February 15, 2010

Certification of qualitative researchers

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate: Clarification of terms - what is certification and how is it different from similar processes such as...

Catalogue: Qualitative 2005

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 13, 2005

Changing equity of private labels: The perspective from Latin America

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Paulo Pinheiro de Andrade

Company: IBOPE Inteligencia

September 14, 2003

Research World (January 2003)

Council election results and researching the drug problem.

Catalogue: Research World 2003

Author: ESOMAR B.V.

January 15, 2003

No successful CRM without MRC

The essence of analytical CRM consists in learning from past customer interactions to improve future actions. The data that is collected can be later analysed to illustrate all important aspects of the customer interaction process. In the past, most...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Author: Thomas Liehr

Company: KANTAR TNS Malaysia

March 17, 2002

Excerpt from ESOMAR 1997 Prices Study

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Colin McDonald, Jean Pilling

January 1, 1999

50 ESOMAR

In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

September 1, 1998

Strategy 2000

Opening speech from Mary Goodyear at ESOMAR Congress 1993.

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Mary Goodyear

June 15, 1993

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jean-Louis Laborie

June 15, 1990