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Changing equity of private labels: The perspective from Latin America

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Company:

Author: Paulo Pinheiro de Andrade

Abstract:

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions received from ESOMAR regarding private labels in Latin America: -What is the role of private labels in your region and how has it changed in the past five years?-What are the factors influencing this change?-What are the characteristics impacting private label spending? -What sectors/categories have been more/less affected by the role of private label?-Are there sectors/categories where brands are impervious to the presence of private label? -What are your predictions of the future role of Private Labels? -Are Private Labels the brands of tomorrow? -What is the future of brands that we know today?

Paulo Pinheiro de Andrade

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Research Papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Thomas Bachl

Company: GfK

September 14, 2003

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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels


Research Papers

Changing equity of brand labels: The U.S. perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Edward B. Keller

 

September 14, 2003

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Citation

Keller, E. B. (2003a, September 14). Changing equity of brand labels: The U.S. perspective. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changing-equity-of-brand-labels-


Research Papers

Changing equity of private labels in the Middle East

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Nicos Rossides

Company: Ipsos MRBI

September 14, 2003

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Citation

Rossides, N. (2003a, September 14). Changing equity of private labels in the Middle East. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-in-the-middle-east


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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-in-the-middle-east