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Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Qualitative research on Rodney Bewes advertising for Handifish

Rodney Bewes has been used for the launch of Handifish,and the company is considering using him for furtheradvertising of fish products (breaded fish, seafoodproducts, battered fish). This research was conductedto explore how appropriate Rodney Bewes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Rodney Bewes advertising for Handifish. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rodney-bewes-advertising-for-handifish


Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Grovewood Kitchen Units TV commercials . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grovewood-kitchen-units-tv-commercials-


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Qualitative research for Puff desserts

Unilever Research Laboratories have developed a newdesert intended to appeal to children which are currentlyknown as 'Puff Desserts'.  This piece of research looks at children's reactions tothe new product. The specific research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research reports

Qualitative research on Sequana mix

This research reports on the results of a small qualitative study of reactions to the Sequanamix, which it is understood was run parallel to aquantitative study. This qualitative research was acontinuation of earlier work whichlooked at the target...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research on Sequana mix. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-mix


Research reports

Qualitative research into Sunsilk conditioner variant alternatives

Sunsilk is considering the possibility of introducing newingredients across the range of conditioners. A numberof different approaches have been developed, which requirethe exploration of consumer reactions to them.The aims of the research programme...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
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Citation

, C. (1975a, November 11). Qualitative research into Sunsilk conditioner variant alternatives. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-conditioner-variant-alternatives


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising