Abstract:
A new campaign- 'In-Flight ' and 'Grand Hotel ' - has been developed for the 1976 relaunch of new Close-Up with fluoride. The objectives of this research were:
1. To explore consumer reactions to the basic idea of the commercials;
2. To check whether there are any verbal or visual elements that are likely to hinder the communication or comprehension of the basic message.
Research Reports
Research report on Aquafresh advertising development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1977
Research Reports
Qualitative research on signals and other fluoride brands for Elida-Gibbs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 3, 1975
Research Reports
Macleans 'smile' advertising research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
