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Qualitative research on Close-Up advertising

Date of publication: November 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has been developed for the 1976 relaunch of new Close-Up with fluoride. The objectives of this research were:

1. To explore consumer reactions to the basic idea of the commercials;

2. To check whether there are any verbal or visual elements that are likely to hinder the communication or comprehension of the basic message. 

CRAM/Peter Cooper Archive

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Research Reports

Research report on Aquafresh advertising development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1977

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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


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Qualitative research on signals and other fluoride brands for Elida-Gibbs

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 3, 1975

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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


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Macleans 'smile' advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1976

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Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


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Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/macleans-smile-advertising-research