Qualitative research on Close-Up advertising
Abstract:
A new campaign- 'In-Flight ' and 'Grand Hotel ' - has been developed for the 1976 relaunch of new Close-Up with fluoride. The objectives of this research were:
1. To explore consumer reactions to the basic idea of the commercials;
2. To check whether there are any verbal or visual elements that are likely to hinder the communication or comprehension of the basic message.
This could also be of interest:
Research Reports
Qualitative research on Close-Up packs and fluoride concept
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1975
Research Reports
Qualitative research on Nulon advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
Research Reports
Qualitative research on 'Cool' advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
