Qualitative research on Close-Up advertising

Date of publication: November 1, 1975

Abstract:

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has been developed for the 1976 relaunch of new Close-Up with fluoride. The objectives of this research were:

1. To explore consumer reactions to the basic idea of the commercials;

2. To check whether there are any verbal or visual elements that are likely to hinder the communication or comprehension of the basic message. 

CRAM/Peter Cooper Archive

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