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Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Videos

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
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Citation

Sanders and Laflin (2019a, November 10). Flocks: Unpicking communities on Twitter. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/flocks-unpicking-communities-on-twitter-10858


Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


Videos

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019
Author: Paula Herrera
Company: GetYourGuide
November 10, 2019
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Citation

Herrera, P. (2019a, November 10). Building a bridge between UX and analysts. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/building-a-bridge-between-ux-and-analysts-10866


Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Videos

Brands in the age of anger

How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.

Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
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Citation

Trayner, G. (2019a, November 10). Brands in the age of anger. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/brands-in-the-age-of-anger-10872


Videos

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878


Videos

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change-10873