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Multi-methods cocktail

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Unravel Research

Author: Tom van Bommel

Abstract:

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Tom van Bommel

Author

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Research Papers

Multi-methods cocktail

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/multi-methods-cocktail


Research Papers

The fragrance cocktail

Catalogue: Fragrance 2009: The Trends Mistral

Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

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Citation

Miedzinski, F. (2009a, June 26). The fragrance cocktail. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-fragrance-cocktail


Research Papers

Some problems in multi-country advertising research

Catalogue: Seminar 1971: Multi-Country Research

Author: Peter A. Rusby

Company: ESSO

June 15, 1971

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Citation

Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research