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Building a bridge between UX and analysts

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: GetYourGuide

Author: Paula Herrera

Abstract:

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Paula Herrera

Author

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Research Papers

Building a bridge between UX and analysts

Catalogue: Fusion 2019

Author: Paula Herrera

Company: GetYourGuide

November 10, 2019

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Citation

Herrera, P. (2019a, November 10). Building a bridge between UX and analysts. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/building-a-bridge-between-ux-and-analysts


Research Papers

The bridge between market research and competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Francis Jakobiak

 

March 1, 1999

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Citation

Jakobiak, F. (1999a, March 01). The bridge between market research and competitive intelligence. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/the-bridge-between-market-research-and-competitive-intelligence


Videos

UX, Qualitative & beyond

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021

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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/ux-qualitative-beyond


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Herrera, P. (2019a, November 10). Building a bridge between UX and analysts. ANA - ESOMAR. Retrieved May 23, 2025, from


https://ana.esomar.org/documents/ux-qualitative-beyond