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Videos

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers – like the late Steve Jobs – believe that a new product idea is either good or bad and success will follow accordingly, others believe...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, June 15). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny-


Videos

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014
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Citation

Berkensträter and Schaper (2014a, June 15). On-site scenario groups: From lab to life. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/on-site-scenario-groups-from-lab-to-life


Videos

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017
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Citation

Chen and Xiong (2017a, December 04). Video storytelling in medical ethnographic research. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/video-storytelling-in-medical-ethnographic-research


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos
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Citation

Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018
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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/the-death-of-polls-


Videos

Choosing wisely?

In this presentation, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative research methods in addressing 'live' public policy questions....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Grant McColm, Sara Davidson
Company: Ipsos MRBI
September 8, 2019
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Citation

McColm and Davidson (2019a, September 08). Choosing wisely?. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/choosing-wisely--10733


Videos

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
June 15, 2015
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Citation

Cundiff, Egner and Vaughn (2015a, June 15). A butterfly's wings: from chaos to opportunity. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/a-butterfly-s-wings-from-chaos-to-opportunity-8392