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Videos

The art of networking

Speech from Marcello Sasso, ESOMAR Representative for Italy.

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Marcello Sasso
June 15, 2014
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Citation

Sasso, M. (2014a, June 15). The art of networking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-of-networking


Videos

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
June 15, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out--8152


Videos

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Peter Lovatt
June 15, 2014
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Citation

Lovatt, P. (2014a, June 15). Dance, health, hormones and thinking . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dance-health-hormones-and-thinking-


Videos

The power of the oblique

Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Rhiannon Price, Steve Hill
June 15, 2014
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Citation

Price and Hill (2014a, June 15). The power of the oblique. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-the-oblique


Videos

Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
June 15, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, June 15). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research


Videos

Stockography breaking time

To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying deltas. We collected data in the form of videos...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
June 15, 2014
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Citation

Panchawati, Gupta and Sharma (2014a, June 15). Stockography breaking time. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stockography-breaking-time


Videos

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
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Citation

Samson, Wagh-Koppar, Knapman and Toiati (2014a, June 15). Revolution or adaptation? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revolution-or-adaptation-


Videos

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart
Company: InSites Consulting
June 15, 2014
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Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth


Videos

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
June 15, 2014
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Citation

Lee, M. (2014a, June 15). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories