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Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971

Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Think-tank in desired images of boots

In this research project, 12 Executives, 9 from Boots and 3 from Everetts, participatedin the Think Tank, which was moderated by PeterCooper. The objective was to explore the images and propertiesof BOOTS NOW, and to speculate on what BOOTS SHOULD...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1975

Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978

Research reports

Qualitative research on co-op butter

The research aims to investigate the image of co-op kinds of butter in relationship to the various elements of the marketing mix in order to suggest recommendations for short-term action on the present range and for further long-term developments. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974

Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979

Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978

Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974