Abstract:
After steady growth during the 1960's and early 1970's, sales of Lucozade have recently been declining or are static. It is the company's policy to return Lucozade to volume growth. The aim of this research was to improve understanding of the reasons for the fall in the growth of Lucozade sales and to examine ways of reversing that trend.
Research Reports
Qualitative research into Lucozade advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1978
Research Reports
Attitudes to Lucozade and Lucozade advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1979
Research Reports
Qualitative research into Lucozade advertising developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1977
