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Lucozade research for Beecham of Ireland Ltd.

Date of publication: March 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

After steady growth during the 1960's and early 1970's, sales of Lucozade have recently been declining or are static. It is the company's policy to return Lucozade to volume growth. The aim of this research was to improve understanding of the reasons for the fall in the growth of Lucozade sales and to examine ways of reversing that trend. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Lucozade advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1978

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Citation

, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


Research Reports

Attitudes to Lucozade and Lucozade advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1979

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Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising


Research Reports

Qualitative research into Lucozade advertising developments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

×

Citation

, C. (1977a, July 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments


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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments