Lucozade research for Beecham of Ireland Ltd.

Date of publication: March 1, 1978


After steady growth during the 1960's and early 1970's, sales of Lucozade have recently been declining or are static. It is the company's policy to return Lucozade to volume growth. The aim of this research was to improve understanding of the reasons for the fall in the growth of Lucozade sales and to examine ways of reversing that trend. 

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