Abstract:
Consumption of brown bread has been increasing over the last few years so that it now accounts for about 13% of total domestic bread consumption. This report is Stage 1 Qualitative of research designed to assist British Bakeries in planning for this market. The objectives at this stage were to provide a qualitative understanding of consumer attitudes, motives, and inhibitions concerning brown bread and possible future directions.
This could also be of interest:
Research Reports
Homebake bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1970
Research Reports
Qualitative research into high fibre bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
Research Papers
Motivational research
Catalogue: The European Marketing Research Review 1971
Author: Claude Werck
 
June 15, 1971
