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Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research reports

Palitoy Little Villagers concept development

In order to max1m1se the Palitoy range, OBM hasevolved the concept of 'Little Villagers' ratherthan 'The Family' or 'Happy Families'. It isfelt to have more potential for both imaginative and creative play situations and for future range development....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Palitoy Little Villagers concept development. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/palitoy-little-villagers-concept-development


Research papers

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989
Author: Wolfgang Hesse
August 15, 1989
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Citation

Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/value-partners


Research papers

Ready, fire... aim

This paper argues that semiotic and cultural analysis is the best and quickest way to first assess what is going on in any marketplace, before embarking on any other kind of developmental consumer research. It shows why this form of investigation is...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Monty Alexander
September 23, 2001
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Citation

Alexander, M. (2001a, September 23). Ready, fire... aim. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/ready-fire-aim


Research reports

Qualitative research on Dairy Box development

Rowntree Mackintosh is considering introducing a newfilled product to be sold as a countline in the upper 10p. price bracket. The major objective was to establish which of the two alternative versions was the most attractive. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Qualitative research on Dairy Box development. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-development


Research reports

Qualitative research on Project Libra

Beecham Products and Royds are developing a new productconcept of effective, modern cough medicine to rivalBenylin. The Agency has developed a series of sixconcept boards illustrating different possible positioningsfor this concept, together with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-