Qualitative research into children's dessert development

Date of publication: May 1, 1979


General Foods have a new product development program and is concerned to discover whether specific child-oriented desserts should form part of this development program. A series of new product concepts have been produced in this area to be evaluated within the parameters of the needs defined for child-oriented desserts. The objectives of the research reported here were to provide guidance in:

1. Defining the role of dessert serving to children;

2. Defining the needs that must be satisfied by desserts served to children;

3. Providing the parameters by which desserts served to children should be judged;

4. Evaluating the specific new product concepts. 

CRAM/Peter Cooper Archive


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